Markus Schnieder is a Global Digital Marketing Manager B2B with eight years of experience building scalable growth engines and regional operating models for complex, multi-language organizations. At tesa he connects performance marketing, global SEO and AI-supported automation to drive measurable traffic, lead generation and pipeline contribution across six regions and 48 country-language combinations. He designs governance, enablement and measurement frameworks that turn HQ strategy into repeatable local execution and has integrated ChatGPT into CMS workflows to speed and standardize content rollouts. Markus is currently translating shifts in discovery—GenAI Search—into pragmatic test→learn→scale programs for B2B teams, combining hands-on implementation with strategic rigor. His background in both product-focused BU roles and cross-functional platform work gives him a rare blend of technical curiosity and commercial impact.
8 years of coding experience
5 years of employment as a software developer
Master of Science (M.Sc.) Betriebswirtschaftslehre, Master of Science (M.Sc.) Betriebswirtschaftslehre at Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
Medienwirtschaft, Medienwirtschaft at Technische Universität Ilmenau
Betriebswirtschaftslehre, Betriebswirtschaftslehre at International College of Management Sydney (ICMS)
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Markus Schnieder - Global Digital Marketing Manager B2B at tesa