Martin Benes
Sr. Technical SEO & SEA Manager at Zalando
Berlin, Germany
Summary
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Senior🎓
Top SchoolMartin Benes is a Sr. Technical SEO & SEA Manager based in Berlin with 11 years of experience driving revenue growth for high-volume websites through a blend of technical SEO, SEA/PPC, and automation. At Zalando he progressed through roles from Local SEO to a senior manager overseeing technical search and paid channels, bringing cross-market and app-store optimization experience. He pairs hands-on coding and data skills (Python, SQL, HTML) with a marketer’s eye to automate processes and scale search performance. Martin has published industry pieces and written multiple academic theses on SEO, showing both practical impact and research depth. Comfortable in international teams and complex platforms, he often focuses on making “what we do” visible to search engines while optimizing acquisition costs. Outside the obvious metrics, he uniquely bridges content strategy, technical implementation, and tooling to turn SEO insights into repeatable engineering workflows.
10 years of coding experience
5 years of employment as a software developer
Bachelor's degree Multimedia and Marketing, Bachelor's degree Multimedia and Marketing at Prague University of Economics and BusinessMaster's degree Marketing, Master's degree Marketing at University of Finance and Administration, PragueEnglish Course, English Course at Haileybury UK
Czech, English, German, Slovak
Github Skills (9)
data-analysis3
data-science3
twitter2
google-plus2
jquery-plugin1
php1
jquery1
widgets1
facebook1
Programming languages (1)
Github contributions (5)
scosco/learn-bigquery
Jul 2019 - Jul 2019
Contributions:104 commits, 102 pushes, 1 branch in 11 days
scosco/bigquery_funnel
Sep 2018 - Jun 2019
Contributions:1 push, 1 branch, 3 comments in 9 months
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