Martin Caetano
Founder CEO at Hellotext
Uruguay
Summary
👤
Senior🎓
Top SchoolMartin Caetano is a serial founder and product-minded engineer from Uruguay with 11 years of experience building consumer and B2B products that automate growth and wellbeing. He leads Hellotext, a commerce messaging autopilot that unifies chats and triggers personalized outreach, and founded Viva, a science-backed lifestyle coaching app focused on habit formation. Earlier work with Electronic Mobile shows long-standing expertise in mobile value-added services and scalable software architectures across Latin American telco and media partners. Martin combines hands-on product development with commercial strategy, regularly designing systems that prioritize long-term business impact and clear user communication. He has a history of cultural entrepreneurship as co-owner of the trend-setting Montevideo magazine pimba!, revealing a pattern of spotting underserved audiences and turning insight into lasting ventures. Practical, inventive and customer-centered, he thrives on turning bold ideas into repeatable products that drive measurable revenue and engagement.
11 years of coding experience
Universidad ORT Uruguay
Spanish, English
Stackoverflow
11,286reputation
1.0mreached
25answers
272questions
Github Skills (163)
braintree10
virtualbox10
vagrant9
hyper-v9
google-pay9
stripe9
libvirt9
vdi9
transition9
adyen9
sca8
linux8
virtualization8
multipass8
engine8
Programming languages (13)
Github contributions (5)
pelcasandra/pelcasandra.github.io
Mar 2015 - Oct 2024
Contributions:8 PRs, 36 pushes in 9 years 9 months
yorokobicom/client
Jun 2019 - Dec 2024
Yorokobi Vue Client
Contributions:18 PRs, 56 pushes in 5 years 6 months
vuevuexvuejs
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