Martin Förster is a product leader with eight years of focused experience scaling SaaS product organizations and driving cloud transformations across PE-backed and enterprise environments. Currently Head of Product Management Housing at Aareon DACH, he leads migration from legacy ERP to modern SaaS while embedding customer-driven discovery and transparent prioritization to reduce churn and accelerate growth. Previously he delivered pan-European SaaS rollouts at Wolters Kluwer, combining AI-enabled support reductions with double-digit revenue improvements and improved NPS. He advises SMEs through his firm Make it nice, helping leadership teams professionalize product practices and embed evidence-based decision-making. Known for turning around underperforming portfolios, Martin blends operating discipline with a creative background in photography and marketing to align product strategy with commercial outcomes.
8 years of coding experience
15 years of employment as a software developer
Bachelor of Arts (B.A.), Photography, first, Bachelor of Arts (B.A.), Photography, first at Middlesex University
Business Administration, Business Administration at University of Applied Sciences Cologne
Master of Science (M.Sc.), Marketing and Media Management, Master of Science (M.Sc.), Marketing and Media Management at Rheinische Fachhochschule Köln
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Martin Förster - Head Of Product Management Housing at Aareon DACH