Summary
Martin Hoffmann is a finance and strategy executive with over 15 years of experience bridging large corporations and fast-growing startups, currently serving as VP of Finance at Avallone.io. He combines deep expertise in management accounting, forecasting, M&A, and product strategy with hands-on experience in agile software development and program delivery. A Copenhagen Business School MSc, Martin has repeatedly moved between operator and investor roles—he actively advises and invests in early-stage tech/SaaS companies, bringing cashflow discipline and go-to-market insight to product teams. His background includes senior strategy and product leadership at TDC and C-level product work at Scaleup Finance, giving him a rare mix of financial rigor and product intuition. Colleagues describe him as a pragmatic dealmaker who models complex business cases himself and stays engaged in execution rather than only setting strategy.
10 years of coding experience
10 years of employment as a software developer
Business, Business at Wisconsin School of Business
MSc in Economics and Business Administration Management Accounting, MSc in Economics and Business Administration Management Accounting at Copenhagen Business School
HHX, HHX at Lyngby Handelsskole
Trørød Skole
Danish, English