Summary
Martin Livingston is a Lead Data Scientist with 11 years of experience translating large-scale marketing data into actionable insights, currently shaping analytics and modeling at Results Generation. He built and operationalized SEO and PPC systems for tens of thousands of clients, designing KPI reporting, weekly audits, and automated processes that materially improved retention and campaign performance. His background in mathematics and actuarial-style programming informs rigorous statistical modeling—multiple regression and large A/B test designs—applied across 80k+ search terms and 25k+ client portfolios. Martin has led and scaled remote teams, cut analysis time in half through repeatable tools, and designed onboarding and campaign setup systems that reduced manpower by over 50%. Based in Pflugerville, TX, he favors the investigative phase of projects, digging into data to uncover nonobvious patterns and practical levers for growth.
11 years of coding experience
6 years of employment as a software developer
Samuel Clemens High School
BS, Mathematics, BS, Mathematics at The University of Texas at Austin
English