Summary
Martin Rode is a performance marketing specialist with over a decade of hands-on experience in SEA/SEM and paid social, now operating as a Google Ads and Meta Ads freelancer from Berlin. He has led global SEM teams and owned campaign strategy and execution across 30+ markets at Delivery Hero, and later translated that scale-level expertise into product-focused roles and agency-style freelance services. Martin combines technical campaign management (Shopping, Display, YouTube, retargeting, tracking/analytics) with strategic capabilities in KPI definition, budget allocation and CRM-driven email marketing. His background includes building and scaling online marketing teams and processes, plus deep affiliate and SEO roots from earlier roles, which gives him a rare cross-channel perspective when optimizing paid media. He is fluent in adapting enterprise-level playbooks to agile freelance engagements, often uncovering incremental ROI through measurement and process improvements others overlook.
9 years of coding experience
2 years of employment as a software developer
Diplomkaufmann (FH), BA (Hons) International Business, 1,8, Diplomkaufmann (FH), BA (Hons) International Business, 1,8 at Fachhochschule für Wirtschaft Berlin & Anglia Ruskin University Cambridge
German, English