Martin Sandström is a product-focused UX and experience design leader with 11 years shaping digital services across finance, energy, telecom and gambling, currently serving as Board Director and Senior Experience Designer at Legal & General. He combines deep user research, behavioural and emotional design with pragmatic product discovery to turn complex systems into task-driven, measurable experiences. Martin has a track record of consulting and leading cross-functional teams—from startups to enterprise—and recently focused on wealth management and workplace pensions. Trained with an M.Sc. in Human–Computer Interaction, he pairs strategic vision with hands-on UI architecture and service design, and even launched a consumer watch brand, reflecting an entrepreneurial streak. An empathetic facilitator and workshop leader, he makes outcomes tangible by aligning stakeholders, teams and users around clear success criteria.
11 years of coding experience
8 years of employment as a software developer
Master of Science (M.Sc.) Human Computer Interaction, Master of Science (M.Sc.) Human Computer Interaction at Umeå University
Miscellaneous mischievous shenanigans (and a bit of Japanese), Miscellaneous mischievous shenanigans (and a bit of Japanese) at Tohoku University
Contributions:124 pushes, 1 issue in 1 year 10 months
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