Summary
Martin Scott is a Research Director and telecoms/media specialist with over a decade of experience shaping Analysys Mason’s global research agenda across broadband, TV/OTT, gaming and emerging entertainment technologies. He combines an MMath from Oxford and strong statistical expertise with hands-on leadership of multi-discipline teams and large primary-research programmes such as the Connected Consumer survey and Analysys Mason’s DataHub. Martin is known for translating consumer behaviour into commercial strategy—advising operators, vendors and investors on pricing, bundling, CSAT and the business case for VAS—and for clear, board-level communication that simplifies complex analysis. He has a track record of launching profitable research products and growing major accounts, and brings an unusual blend of academic rigour, practical project delivery and a persistent focus on customer-facing marketing outcomes.
10 years of coding experience
MMath (Mathematics; high 2.1), Non-physical applied statistics, neural networks, perturbation methods, MMath (Mathematics; high 2.1), Non-physical applied statistics, neural networks, perturbation methods at University of Oxford