Summary
Martin Wettstein is a data analyst and former academic researcher with over a decade of experience applying computational methods to social science and media questions. He holds a PhD in Communication and Media Studies from the University of Zurich and blends rigorous research design with practical analytics in roles at Kantar Media and now Fifty5Blue. Proficient in Python and R, he routinely uses social network analysis, agent-based modeling, and both supervised and unsupervised machine learning to turn complex datasets into actionable insights. His background in biochemistry gives him uncommon cross-disciplinary fluency for designing robust experimental and analytical pipelines. Comfortable moving between project management and hands-on coding, he excels at translating academic-grade methodology into commercial research products. Based in Neuhausen am Rheinfall, Switzerland, he brings an evidence-first mindset to media measurement and strategic data projects.
8 years of coding experience
10 years of employment as a software developer
Doctor of Philosophy - PhD, Communication and Media Studies, Doctor of Philosophy - PhD, Communication and Media Studies at University of Zurich
Biochemistry and Molecular Biology, Biochemistry and Molecular Biology at ETH Zürich