Martina Cocco
Head Of Digital Marketing at BricoBravo
London, England, Italy
Summary
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Senior🎓
Top SchoolMartina Cocco is a digital marketing leader with eight years of experience steering data-driven acquisition and fundraising strategies across non-profits and consumer brands. Currently Head of Digital Marketing at BricoBravo after leading LAV’s digital team, she combines hands-on campaign optimization (Facebook, SEM, Display, YouTube) with analytics and CRO using Google Analytics and Data Studio. Her background in digital fundraising at Save the Children and MSF means she blends donor acquisition expertise with product-led e-commerce tactics like wishlists and memorial giving. Trained in communications and digital strategy at Sapienza and with international exposure via Erasmus, she moves fluently between strategy, creative execution and technical tagging/CRM work. Known for turning complex fundraising goals into measurable digital programs, she also has experience building institutional digital guidelines and running stakeholder workshops. Based in London with Italian roots, Martina brings nonprofit rigor to commercial growth challenges and a penchant for linking creative messaging to precise performance metrics.
8 years of coding experience
Laboratorio Officina della Comunicazione 2.0, Laboratorio Officina della Comunicazione 2.0 at Concreta MenteMagistrale Comunicazione e pubblicità per pubbliche amministrazioni e organizzazioni non profit, Magistrale Comunicazione e pubblicità per pubbliche amministrazioni e organizzazioni non profit at Sapienza Università di RomaMasterclass online Tecniche per migliorare la performance delle campagne online, Masterclass online Tecniche per migliorare la performance delle campagne online at Ninja AcademyCorso di Alta Formazione Web & Social Media Management, Corso di Alta Formazione Web & Social Media Management at Challenge NetworkErasmus - Facultade de Ciencias Sociais e da Comunicación, Erasmus - Facultade de Ciencias Sociais e da Comunicación at Universidade de VigoTriennale Scienze della comunicazione e dell''informazione, Triennale Scienze della comunicazione e dell''informazione at Università degli studi Roma TRE
Italian, English, Spanish
Github Skills (14)
conversions4
google-analytics2
ads2
python2
google2
audience1
marketing-tools1
bigquery1
dataflow1
marketing1
data-collection1
data-integration1
marketing-automation1
analytics1
Programming languages (4)
Github contributions (5)
google/coop-analytics
Dec 2021 - Sep 2022
Contributions:1 release, 6 commits, 1 tag in 8 months
AllanPetrie/Hackathon-2k19
Oct 2019 - Oct 2019
Contributions:14 pushes, 2 branches in 1 day
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