Masha A
Head Of UA at Highcore LLC
Tbilisi, Georgia
Summary
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Senior🎓
Top SchoolMasha A is a Head of User Acquisition with 11 years of experience building and scaling paid growth for mobile products from soft launches to global releases. Based in Tbilisi, she leads cross-functional UA teams and oversees end-to-end performance across major networks (Meta, Google, Applovin, Unity, Mintegral, etc.), while also running creative, ASO, and competitor analysis to optimize LTV and ROAS. She has a strong track record training and managing UAMs, developing internal creative tooling, and collaborating closely with analytics, monetization, product, and creative teams. Her background in PPC and media planning underpins a data-driven approach to hypothesis testing across creatives, geos, and campaign structures. Unusually for a UA lead, she also trains as a Gestalt therapist and practices psychology, bringing a human-centered perspective to team leadership and user understanding.
11 years of coding experience
5 years of employment as a software developer
Bachelor's degree, Ecommerce Marketing, Bachelor's degree, Ecommerce Marketing at Belarusian State University of Informatics and Radioelectronicspsychological counseling, psychological counseling at Московский Институт Психологииalumni, geshtalt-therapy, alumni, geshtalt-therapy at Moscow Gestalt Institute
Русский, Английский, БелорусскийGithub contributions (5)
Milla-masha/SocialNetwork4.0
Jul 2016 - Sep 2016
Contributions:60 commits, 39 pushes, 2 branches in 2 months
Milla-masha/PSP
Dec 2014 - May 2017
Contributions:3 commits, 1 push in 2 years 5 months
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