Masha Safina is a multicultural design and innovation leader with 13 years of experience translating systems thinking into human-centered services across cities, public sector, healthcare, and built environments. As Service Design Director at Accenture Song / Fjord she has led multidisciplinary teams on complex civic and nonprofit programs, shaping strategy and delivery for clients like Humana, Ford, Chicago Public Schools and state agencies. An architect turned design strategist and educator, she combines spatial design sensibilities with research-driven service design methods and a track record of scaling practice and capability-building across international teams. She mentors emerging designers, teaches graduate courses, and has driven thought leadership in social innovation and healthcare design. Known for balancing user empathy with measurable business and social impact, she brings an uncommon blend of optimism, cross-cultural fluency, and practical systems tools to large, ambiguous challenges.
13 years of coding experience
21 years of employment as a software developer
Bachelor Oriental Studies Japanese/Economics, Bachelor Oriental Studies Japanese/Economics at Far Eastern State University, Vladivostok, Russia
Master of Design Methods Design Research and Design Strategy, Master of Design Methods Design Research and Design Strategy at Institute of Design (ID)
MArch architecture, MArch architecture at University of Illinois Chicago
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Masha Safina - Service Design Director at Accenture Song