Matic Babnik is a marketing leader with 10 years of experience specializing in digital transformation and integrated communications across the automotive sector. He has led digital strategy and CRM for BMW and MINI, driving dealer network alignment and data-informed campaigns, and now heads Marketing and Affiliates at Memato Group. Known for turning regional digital activations into award-winning cases at Renault, he blends creative Adobe-skilled execution with rigorous analytics (Adobe/Google Analytics) to boost sales and brand perception. His background spans agency-style account management to enterprise transformation, giving him a rare mix of client-facing negotiation, media planning and technical digital fluency. Based in Slovenia, he pairs a BA (Hons) in Business Management with hands-on leadership of cross-functional teams to scale omni-channel programs. An avid JavaScript learner on GitHub, he brings a curious, hands-on mindset to marketing technology adoption.
10 years of coding experience
6 years of employment as a software developer
BA (Hons), Business Management, BA (Hons), Business Management at Anglia Ruskin University
High school, High school at Ekonomska gimnazija Kranj
Contributions:4 PRs, 11 pushes, 3 branches in 2 years 6 months
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