Matt Archer is a founder and analytical leader with a blend of startup grit and enterprise market-intelligence experience, currently building agentic AI applications at Appitome after leading data science and analytics at fast-growing pet wellness chain Scenthound. With nearly two decades of work spanning comScore’s global digital measurement for payments and eCommerce to early-stage ventures like Inductive Logic and Little City Advertising, he translates neuroscience-informed thinking into actionable growth, attribution, and competitive-intel strategies. He’s launched and advised multiple companies, guiding CRM rollouts, cross-channel analytics, and contract negotiations while tying outcomes to P&L impact. Notably, his background in computational neuroscience underpins a long-standing interest in unstructured-data signals and neuromarketing approaches that inform product and go-to-market decisions.
7 years of coding experience
18 years of employment as a software developer
Sherwood
Gloucester High School
Bachelor's degree, Neurobiology and Neurosciences, Bachelor's degree, Neurobiology and Neurosciences at University of Virginia
Contributions:2 pushes, 1 branch in 2 years 2 months
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