UX Design Lead Commercial & Medical Digital Channels at GSK
London, England, United Kingdom
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Summary
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Senior
🎓
Top School
Matt Bailey is a UX Design Lead with 13 years of professional experience who currently shapes commercial and medical digital channels at GSK from London. He blends strategic design leadership with hands-on creative direction and front-end development, having led design and implementation at GPMD for over a decade. His background spans freelance and agency roles where he managed projects end-to-end, taught design, and co-owned a small studio—giving him a rare mix of studio pragmatism and enterprise delivery. Matt excels at making design work at scale by connecting strategy to execution and translating clinical and commercial requirements into usable digital experiences. He pairs a BA (Hons) in Graphic Design from Cranfield with deep practical skills in artworking, visual systems, and front-end code. Colleagues describe him as a creative technologist who quietly bridges creative vision and production realities.
13 years of coding experience
23 years of employment as a software developer
BTEC National Diploma, Design, BTEC National Diploma, Design at Trowbridge College
St Laurence School, Bradford on Avon
Christ Church Primary School, Bradford on Avon
BA (Hons), Graphic Design, BA (Hons), Graphic Design at Cranfield University
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Matt Bailey - UX Design Lead Commercial & Medical Digital Channels at GSK