Matt Butler is a growth-focused founder and CEO with 14 years of experience turning data into profitable marketing strategies for B2C companies. As co-founder of Bonsai and former Google analytics and engagement lead, he blends hands-on product leadership with deep expertise in measurement, modeling, and media allocation for Fortune 500 clients. He has a track record of translating complex data and consumer intent into actionable plans that improve short- and long-term ROI. Based in Wheaton, Illinois, Matt combines startup grit with enterprise-caliber analytics processes honed across multiple senior roles at Google. His background in English gives him an unusual edge in crafting clear narratives from technical insight, helping teams and stakeholders align around data-driven decisions.
14 years of coding experience
4 years of employment as a software developer
Driscoll Catholic High School
B.A. English, B.A. English at University of Michigan
Contributions:6 PRs, 34 pushes, 6 branches in 3 years 1 month
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