Matt Carlson
Founder & CRO CMO at CartUp AI
San Francisco, California, United States
Summary
🤩
Rockstar🎓
Top SchoolMatt Carlson is a growth-focused marketing and revenue leader with 11 years in senior roles and over two decades of cross-functional experience driving digital transformation, demand generation, and brand repositioning for both enterprise and startup markets. As Founder and CRO/CMO of CartUp AI, he combines AI product strategy with go-to-market expertise to boost merchant metrics like AOV and conversion using LLMs and computer vision. Previously he scaled pipeline and market recognition at Aisera and led a marketing turnaround at Xilinx/AMD that turned marketing into a revenue engine, generating $125M+ pipeline and launching virtual events that drove massive engagement. He brings a rare blend of technical foundation (BS in Computer Science/Economics) and strategic marketing leadership across SaaS, semiconductor, and enterprise software. Based in San Francisco, he’s equally comfortable architecting integrated demand programs and vetting AI product capabilities, often focusing on measurable lift rather than vanity metrics.
11 years of coding experience
eMBA Educational Leadership and Administration General, eMBA Educational Leadership and Administration General at University of California, BerkeleyUniversity of California, San DiegoMBA Market Strategy, MBA Market Strategy at University of San FranciscoLeadership, Leadership at Jack Welch Management Institute
Spanish
Github Skills (22)
yelp10
sensu9
docker8
wireshark8
chronos8
java7
infrastructure7
k8s7
paas6
packet-capture6
golang6
parsing6
python6
tshark6
kubernetes6
Programming languages (1)
Github contributions (5)
mcarlson-zero/paasta
Sep 2017 - Aug 2018
Contributions:2 pushes in 10 months
golangas-a-serviceplatform-as-a-servicekubernetesdistributed-systems
matthewmcarlson/dotfiles
Aug 2015 - Jun 2016
Contributions:4 pushes, 3 branches in 9 months
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