Summary
Matt Carmichael is a seasoned insights and content leader with 11+ years driving editorial strategy, data-driven storytelling, and futures thinking at Ipsos and major media brands. As Head of the Ipsos Trends & Foresight Lab and SVP of Editorial and Content Strategy for North America, he builds narratives that translate complex research into actionable client guidance and measurable business results. He founded and edits WTF: What the Future, a platform that blends original research, scenario planning and high-profile interviews to surface forward-looking opportunities for clients. Matt’s background in data strategy, journalism, and urban economic development informs his talent for turning demographic and cultural trends into earned media, leads, and product ideas. He’s equally comfortable leading cross-functional teams and standing on stage—his speaking and photography work reveal a creative, people-centered approach to research and storytelling.
11 years of coding experience
21 years of employment as a software developer
Certificate in Creative Cities and Economic Development, Creative Cities and Urban Economic Development, Certificate in Creative Cities and Economic Development, Creative Cities and Urban Economic Development at NYU School of Professional Studies
Bachelor’s Degree, Journalism, Bachelor’s Degree, Journalism at Northwestern University