Matt Cohen
Founder & Director at MDC Consulting
Western Cape, South Africa
Summary
🤩
Rockstar🎓
Top SchoolMatt Cohen is a people-first technology executive and founder with 13+ years leading product and engineering teams in eCommerce and open source, best known for senior leadership at Woo/WooCommerce where he scaled monetization platforms used by millions. He blends hands-on full-stack engineering—contributing to flagship repos like the official WooCommerce Storefront theme and Sensei LMS—with strategic product and platform thinking to turn developer ecosystems into sustainable businesses. As a fractional CTO/CPO and founder of MDC Consulting, he now focuses on product strategy, leadership coaching, and bespoke web software for growth-stage teams. Based in the Western Cape, he pairs deep WordPress and PHP roots with modern platform stewardship, and often ships pragmatic MVPs that balance user experience with commercial outcomes.
13 years of coding experience
18 years of employment as a software developer
Herzlia High SchoolAdvanced Diploma Graphic Design Web Development Media and Marketing, Advanced Diploma Graphic Design Web Development Media and Marketing at CityVarsity
English, Afrikaans, Hebrew
Github Skills (11)
plugin-development10
wordpress10
css10
woocommerce10
php10
storefront10
front-end-development10
lms10
html9
javascript4
git4
Programming languages (4)
Github contributions (5)
Automattic/sensei
Jan 2013 - Feb 2016
Sensei LMS - Online Courses, Quizzes, & Learning
Role in this project:
Back-end Developer
Back-end DeveloperContributions:25 commits, 3 PRs, 8 pushes in 3 years 1 month
Contributions summary:Matt primarily focused on updating and refactoring the Sensei LMS plugin, particularly concerning its integration with the WooThemes Updater. Their contributions included removing legacy updater code, integrating the WooThemes Updater plugin, and adding language translation files. They also made improvements related to the WooCommerce integration, and updated code standards.
wordpressphpsenseisensei-lmsplugin
woocommerce/storefront
Aug 2014 - Nov 2015
Official theme for WooCommerce
Role in this project:Full-stack Developer
Full-stack DeveloperContributions:11 commits, 3 PRs, 1 push in 1 year 3 months
Contributions summary:Matt primarily contributed to the theming and styling aspects of the WooCommerce storefront theme. Their commits include adding a function for page titles and integrating it, along with adjusting styling for WooCommerce Bookings and star ratings to improve user experience. They also modified the code for WooCommerce integration, and adjusted the sidebar for a better layout.
cssautomatticphpwoocommercewordpress
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