General Manager & Head Of Development at Emptyhead Digital
Adelaide, South Australia
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Summary
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Senior
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Top School
Matt Edwards is a seasoned WordPress developer and digital strategist with 12+ years building websites, SEO, and social media solutions for marketing and performing-arts clients from Adelaide. As General Manager and Head of Development at Emptyhead Digital, he combines hands-on front-end and PHP work with business development and client-facing strategy, having run his own agency since 2009. His background in commerce and a web design certificate complements practical skills in responsive design, analytics and custom WordPress themes. Matt’s career uniquely blends creative performance experience—trained in musical theatre and a history of stage roles—with technical delivery, giving him a strong sense for user experience and content-driven campaigns. He’s known for shepherding long-term digital partnerships (eg. AussieTheatre.com) and translating theatrical storytelling into effective online brand presences. Practical, client-focused and creatively inclined, he thrives at the intersection of design, marketing and web engineering.
13 years of coding experience
10 years of employment as a software developer
VCE, VCE at Melbourne Grammar School
Bachelor of Commerce (BCom), Marketing, Electronic Commerce, Management Information Systems, Bachelor of Commerce (BCom), Marketing, Electronic Commerce, Management Information Systems at Deakin University
Bachelor of Arts (WAAPA), Musical Theatre, Bachelor of Arts (WAAPA), Musical Theatre at Edith Cowan University
Certificate of Web Design, Web Design, Certificate of Web Design, Web Design at 2010 Grenadi School of Design
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