Matt Foxx is a franchise development leader with 12 years of experience driving multi-unit growth, franchisee recruitment, and market expansion across diverse brands. He has led high-performing teams at Driven Brands and Hand & Stone and most recently took on franchise sales and marketing at Burn Boot Camp, consistently exceeding development goals through process optimization and compliance. Known for building strong franchise networks, he combines strategic lead generation with hands-on mentoring to ensure operational excellence for both new and existing franchisees. His background in digital marketing and account management informs a data-driven approach to franchise development and partner engagement. Matt also brings practical technical familiarity from contributing backend integration work to an open-source Laravel-Doctrine project, reflecting a knack for streamlining complex integrations. Based in Atlanta, he excels at translating corporate strategy into scalable, repeatable unit growth.
12 years of coding experience
9 years of employment as a software developer
Bachelor of Science (BS), Bachelor of Science (BS) at Appalachian State University
An integration library for Laravel and Doctrine ORM
Role in this project:
Back-end Developer
Contributions:1 release, 65 commits, 15 PRs in 2 months
Contributions summary:Matt primarily worked on integrating and configuring the Laravel Doctrine ORM library within a Laravel project. Their commits demonstrate initial setup, removal of dependencies (Gedmo extensions and migrations), and namespace updates to align with the project's structure. The user was involved in the service provider configuration, including the registration of console commands and the migration of configuration files. Their contributions focused on adapting and streamlining the Laravel Doctrine integration.
Contributions:8 releases, 24 commits, 18 pushes in 5 years 1 month
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Matt Foxx - Franchise Sales & Marketing at Burn Boot Camp