Matt Goswell is a Senior Program Manager at Microsoft in Redmond who blends deep technical architecture experience with product and go-to-market savvy to drive semantic, AI-powered data experiences built on the Common Data Model. With a multi-decade career spanning SQL Server platforms, data warehousing, analytics, and cloud services across industries from banking and telecom to legal and media, he uniquely bridges mainframe-to-cloud migrations and modern data ecosystems. He leads cross-team integration, SDK and low-code guidance, and PoCs that translate semantic metadata into scalable analytical capabilities for both 1P and 3P customers. Known for empathetic leadership and a diversity-forward approach, he pairs thought leadership with hands-on solution design and cost-conscious delivery. An often-unsung strength is his history of architecting resilient, high-performance SQL and storage infrastructures early in his career, which informs his pragmatic approach to modern data platform design.
The Common Data Model (CDM) is a standard and extensible collection of schemas (entities, attributes, relationships) that represents business concepts and activities with well-defined semantics, to facilitate data interoperability. Examples of entities include: Account, Contact, Lead, Opportunity, Product, etc.
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Matt Goswell - Senior Program Manager at Microsoft