Summary
Matt Gross is a founding engineer and seasoned software developer with 13 years of experience building reliable, scalable systems across ad tech, social platforms, and OS internals. He has led major platform initiatives—replacing REST with GraphQL at The Trade Desk, standardizing developer tooling, and integrating LLM agents to automate API interactions—while previously stabilizing core services at Twitter and contributing to Windows OS components at Microsoft. Currently at JustAI he focuses on reinforced learning and generative agency to automate and personalize marketing. Known for shipping pragmatic solutions that blend backend robustness with developer ergonomics, he scales small teams into impactful engineering organizations. Based in Durango, Colorado, he pairs entrepreneurial instincts (early web studio founder) with a "fail successfully" mindset evident in his experimental approach to AI-driven automation.
12 years of coding experience
11 years of employment as a software developer
Valedictorian, Valedictorian at Lakewood High School
Post-Secondary Enrollment Study Chemistry, Post-Secondary Enrollment Study Chemistry at Red Rocks Community College
Bachelor of Science Computer Science (Software Engineering) Spanish Language, Bachelor of Science Computer Science (Software Engineering) Spanish Language at University of Colorado Boulder
English, Spanish