Summary
Matt Lacey is a strategic leader and co-founder who helps founders, CEOs and exec teams turn messy challenges into bold, actionable futures through retreats, coaching and fractional CSO work. With 15+ years leading teams across start-ups and global agencies (Dentsu, WPP, DEPT), he blends expertise in UX, analytics, optimisation and growth with boardroom rigour and founder energy. He’s built and scaled data, CX and optimisation functions, delivered measurable change for clients from Skyscanner to Manchester Airport, and taught UX and optimisation at Alliance Manchester Business School. Known for practical strategies that actually get done, he favours space for thinking—often facilitated by cold-water swims and long walks—to unlock clarity and alignment. Based in Stockport, he’s anti-corporate in spirit but serious about strategy, pairing curiosity (and a fondness for retro gaming) with a track record of helping scaling tech firms and family businesses sharpen their edge.
11 years of coding experience
9 years of employment as a software developer
Executive Strategy Programme, Executive Strategy Programme at Saïd Business School, University of Oxford
MSc, Management, MSc, Management at Alliance Manchester Business School
BA, English Language and Linguistics, BA, English Language and Linguistics at University of York
A-levels, English Language, History, German, A-levels, English Language, History, German at Calday Grange Grammar School