Matt Lane is a software engineer with 11 years of experience building reliable front-end systems, currently based in Portland and working at AppNexus. He has a strong background in ad tech and header bidding, contributing front-end enhancements and robust unit tests to the widely used open-source Prebid.js project—improving ad rendering, analytics integration, and deal ID targeting. Earlier roles at Mentor Graphics and internships at Boeing provided a foundation in engineering disciplines and systems thinking. Matt combines pragmatic testing focus with production-facing feature work, favoring stability and clear public APIs. He holds a B.S. in Computer Science from Oregon State University and brings a steady, detail-oriented approach to complex distributed ad systems.
11 years of coding experience
8 years of employment as a software developer
Bachelor of Science (B.S.), Computer Science, Bachelor of Science (B.S.), Computer Science at Oregon State University
Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
Role in this project:
Front-end Developer
Contributions:12 releases, 177 commits, 361 PRs in 2 years 10 months
Contributions summary:Matt primarily contributed to the front-end aspects of the Prebid.js project, focusing on enhancements and testing of the public API. They developed unit tests for the `pbjs.renderAd` and `pbjs.enableAnalytics` functions, ensuring the correct functionality and integration of ad rendering and analytics capabilities. Furthermore, the user implemented features related to the passing of deal IDs as targeting data, improving the ability to send data to the ad server, as well as improvements to testing to ensure stability of the API.
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