Matt Marum is a senior product partnerships leader with 13 years of experience building and scaling app ecosystems, marketplaces, and developer programs across CRM and integration platforms. Currently at Zapier, he focuses on mid-market and enterprise ISV partnerships, expanding AI app integrations, and scaling the Model Context Protocol program, drawing on deep product, partner, and developer advocacy experience from leading SugarCRM’s marketplace and developer programs. He combines hands-on engineering roots (UI and backend development, APIs) with product management and solution architecture, enabling pragmatic co-development and go-to-market motion with partners. Notable accomplishments include conceiving and launching Sugar Integrate, driving multi-tenant product transitions, and acquiring strategic marketplace partnerships for CPQ, iPaaS, and sales enablement. Based in Raleigh, NC, he’s equally at home recruiting partners as he is evangelizing technical integrations to developer communities.
13 years of coding experience
16 years of employment as a software developer
Masters Computer Science, Masters Computer Science at North Carolina State University
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Matt Marum - Senior Product Partnerships Manager at Zapier