Matt Repicky
SVP, Chief Brands Officer at Tailored Brands, Inc.
Galway City, Connacht, United States
Summary
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Senior🎓
Top SchoolMatt Repicky is a transformative brand and marketing executive with 10+ years of senior leadership driving growth for consumer and retail portfolios from Mattel to Tailored Brands in the San Francisco Bay Area. As SVP/Chief Brands Officer at Tailored Brands he led brand strategy, creative, insights and omnichannel campaigns—most notably re-positioning Jos. A. Bank and launching Men's Wearhouse’s nationally integrated "Love The Way You Look" campaign. He has a track record of turning legacy brands relevant again by shifting media mix toward digital channels (Pinterest, TikTok, paid social, audio) and building influencer and partnership-led strategies that measurably increase awareness and purchase intent. Earlier roles include global stewardship of Barbie, where he pivoted content strategy into episodic series and managed complex international rollouts, and marketing leadership at Amazon’s MyHabit and CMO at Genexa. Known for combining data-driven customer insights with culturally tuned creative, he also brings program management chops from global retail and flagship launches. Off-beat detail: his GitHub bio teases curiosity—“follow the white rabbit”—reflecting a creative, exploration-oriented approach to brand building.
10 years of coding experience
3 years of employment as a software developer
BA, Political Science - Public Service, BA, Political Science - Public Service at University of California, Davis
Github Skills (12)
data-set5
simulations3
co-simulation3
cli2
twisted2
python2
multiagent-systems1
typescript1
artificial-intelligence1
react-native1
tensorflow1
react1
Programming languages (3)
Github contributions (5)
MartinRep/Digit-OCR
Oct 2017 - Dec 2017
Contributions:29 commits in 1 month
MartinRep/WSQ-convert
Aug 2021 - Oct 2023
Contributions:6 pushes, 1 branch in 2 years 2 months
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