Matthew Bosma
Marketing Performance Consultant at Bosma Digital, Inc
West Lafayette, Indiana, United States
Summary
👤
Senior🎓
Top SchoolMatthew Bosma is a marketing performance consultant with 10+ years of experience crafting data-driven digital strategies that boost organic traffic, conversions, and user experience. He blends deep analytics expertise—GA360, GTM, data visualization—with hands-on SEO, CMS (Drupal/WordPress) administration, and paid media optimization to deliver measurable results across higher education, healthcare, finance, and more. At Purdue he led enterprise implementations that increased degree-page organic traffic by 125% and helped drive an 82% enrollment lift over five years, and he now runs Bosma Digital advising global clients. Known for turning complex analytics and tooling into simple repeatable processes, he reduces development friction and accelerates time-to-market for web teams. Based in West Lafayette, he pairs technical fluency with practical marketing judgment and a track record of scaling both campaigns and internal capabilities.
10 years of coding experience
12 years of employment as a software developer
BS, Computer Graphics Technology, BS, Computer Graphics Technology at Purdue University
Github Skills (12)
quicksilver8
sarif7
pantheon5
automation3
upstream3
continuous-delivery2
drupal2
eps1
php1
svg-files1
svg1
composer1
Programming languages (2)
Github contributions (5)
mbosma/digital_measures
Jul 2017 - Dec 2017
Contributions:9 commits, 7 pushes, 1 branch in 4 months
techpurdue/Purdue-D8-Distribution-Upstream
Nov 2017 - Nov 2017
Contributions:28 PRs, 35 pushes, 4 branches in 7 days
hostedphppurdueupstreamdrupal
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