Matthew Denko is a data-driven analytics leader with a decade of experience turning product and growth questions into measurable outcomes using SQL, Python, Tableau, and rigorous A/B testing. He has driven experimentation strategy and executive decision-making at scale—most recently setting up growth analytics for GitHub Copilot and now leading digital analytics at Pizza Hut. His background spans fast-moving startups and large enterprises (GoDaddy, Expedia, Microsoft), where he built ML churn models, automated manual workflows, and cut payment failure rates via targeted fixes. Trained in economics and data science, he blends rigorous quantitative skills with a knack for translating complex analysis into actionable product and marketing recommendations. An uncommon strength is his experience implementing org-level experimentation rules, not just individual tests, enabling repeatable growth processes.
10 years of coding experience
6 years of employment as a software developer
Professional Certificate Data Science, Professional Certificate Data Science at University of Washington
Bachelor of Arts (BA) Economics & Applied Statistics, Bachelor of Arts (BA) Economics & Applied Statistics at University of Michigan
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Matthew Denko - Lead Analyst, Digital Analytics at Pizza Hut