Summary
Matthew F is a commercially-minded Technology Evangelist and BI specialist with 18+ years’ experience delivering data, analytics and BI transformations across banking, manufacturing, telecoms, health, pharma and the public sector. He blends hands-on technical delivery—from ETL and data modelling to dashboarding—with board-level strategy, translating complex analytics into business decisions and measurable commercial outcomes. As owner of Datoniq he led turnaround and growth projects for 30+ clients, scaled analytics teams rapidly (e.g., 3→15 in 9 months at a specialty insurer) and directly influenced multi-million pound opportunities via data-driven insights. He has led large delivery organisations (50+ staff), fixed high-pressure BI environments at HSBC, and now champions analytics adoption as Technology Evangelist at EasyMorph. Known for pragmatic governance and data strategy, he pairs mentoring and team development with a knack for uncovering non-obvious business issues—such as exposing unprofitable product focus that returned a manufacturer to profitability. Based in Leicester, he combines consultant agility with corporate-level impact to drive measurable value from data.
11 years of coding experience
8 years of employment as a software developer