Summary
Matthew Goshman is a versatile designer with nine years of focused experience and two decades of hands-on creative work, currently freelancing from Portland while running Ruff, a pet-focused studio blending branding, illustration, and product design. He’s shipped core brand and product experiences at early-stage startups and agencies—helping build Endgame’s ML-driven sales product, leading design teams at Vooks, and establishing systems at Orchestrate.io prior to its acquisition. Comfortable bridging design and engineering, he has a track record of creating cohesive design systems, websites, and marketing assets that scale from playful consumer goods to enterprise products. Known for gravitating toward emerging tools and new ways of working, he pairs craft-driven aesthetics with pragmatic product thinking and a knack for turning niche passions (like dog-focused goods) into sustainable creative businesses.
9 years of coding experience
11 years of employment as a software developer