Matthew Herman
Chief Marketing Officer at SeatGeek
Boston, Massachusetts, United States
Summary
🤩
Rockstar🎓
Top SchoolMatthew Herman is a seasoned marketing and product technology leader with 10 years of experience scaling data-driven growth and personalization at consumer facing companies. Currently CMO at SeatGeek, he previously led Wayfair’s search, recommendations, and marketing technology organizations—managing teams of 100–300 engineers, data scientists, and product managers to deliver search, recommendation, experimentation, and ad-tech platforms. He combines a background in math and signal processing from MIT with an MBA from Harvard Business School, enabling a rare mix of quantitative rigor and strategic marketing judgment. Known for building in-house bidding, personalization, and campaign automation systems that moved multimillion-dollar ad spend, he excels at turning complex ML and engineering initiatives into measurable customer growth. Colleagues describe him as a builder who bridges analytics, product, and creative execution; his GitHub interest in data visualization underscores a hands-on approach to surfacing insights for stakeholders. Based in Boston, he brings consulting experience from Bain and a track record of operationalizing advanced algorithms into production marketing systems.
10 years of coding experience
7 years of employment as a software developer
BS Mathematics, BS Mathematics at Massachusetts Institute of TechnologyMBA Business Administration, MBA Business Administration at Harvard Business School
Github Skills (19)
nteract10
visualization9
react9
reactstrap9
d3js9
data-visualization9
d3-heatmap8
heatmap6
react-table6
bootstrap6
bootstrap-table5
semiotic5
branches3
time-series3
javascript2
Programming languages (1)
Github contributions (5)
mph006/basic_sankey
Mar 2016 - Mar 2016
Contributions:16 pushes, 1 branch in 3 days
mph006/learningReact
Mar 2016 - Mar 2016
Contributions:9 pushes, 1 branch in 10 days
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