Summary
Matthew Keigwin is a data-driven analytics manager with nine years of experience turning complex marketing, sales, and investment data into actionable strategy. Currently leading Advanced Analytics at 1-800 CONTACTS after senior roles at Certinia and Ahold Delhaize, he builds machine learning models, multi-touch attribution, and ROI-driven forecasts to optimize pipeline and budget allocation. Comfortable from SQL and Python to Redshift and Tableau, he pairs technical fluency with hands-on execution—from campaign-level classification to enterprise forecasting. He’s recognized for practical innovation (company-wide award in 2023) and for making teams more data literate through clear dashboards and regular stakeholder coaching. Based in Portland, he combines quantitative rigor from finance and private equity beginnings with a product-minded approach to marketing analytics.
9 years of coding experience
4 years of employment as a software developer
Bachelor of Science (B.S.), Economics, Bachelor of Science (B.S.), Economics at Bates College
English