Matthew Rose
Senior Technical Architect at RoseBudz
Beloit, Wisconsin, United States
Summary
👤
Senior🎓
Top SchoolMatthew Rose is a senior technical architect and digital commerce leader with two decades of experience designing scalable, composable e-commerce systems that drive revenue and unify user experiences. He blends hands-on modern web development (TypeScript, React, Next.js, Storybook) with enterprise architecture, having led PWA, service worker, and state-management strategies at E.L.F. Beauty and built composable design systems at agencies. A proven mentor and team builder, he translates product and business goals into predictable, low-debt technical platforms while fostering craftsmanship across cross-functional teams. He founded the Unofficial SFCC Slack community, now a 10,000+ member hub for Salesforce B2C Commerce knowledge, showing his knack for cultivating industry ecosystems. Based in Beloit, WI, he also runs a local consultancy, helping nonprofits and small businesses bring strong brand experiences online. Outside work he prioritizes family, fitness, and community engagement, reflecting a pragmatic, people-first approach to leadership.
10 years of coding experience
16 years of employment as a software developer
BFA, Multimedia and Web Design, BFA, Multimedia and Web Design at Illinois Institute of ArtComputer Science - Web Programming, Computer Science - Web Programming at Beloit College
Github Skills (73)
ui-components10
css-in-js10
uikit10
modular10
chakra10
ark-ui10
chakra-ui10
wai-aria10
react-applications10
react10
react-components9
isml9
testing9
component-library9
typescript9
Programming languages (4)
Github contributions (5)
Infinite-Sunshine/Infinite-Sunshine.github.io
May 2021 - Aug 2022
The First-ever Infinite Sunshine Site!
Contributions:1 PR, 37 pushes, 3 branches in 1 year 3 months
sunshineevertypescriptnextjsinfinite
sfcc-unofficial/docs
Nov 2021 - Oct 2022
Documentation by and for the SF B2C Commerce Unofficial Slack Community
Contributions:18 reviews, 3 commits, 8 PRs in 11 months
slackb2ccommerce
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