Summary
Matthew Sabban is a measurement and marketing technologist with 12 years of experience building data-driven measurement solutions across advertising, retail, automotive, and dining verticals at TikTok. He combines hands-on technical leadership—having run solutions engineering teams, built custom data ingestion pipelines, and authored BI dashboards—with deep domain expertise in digital marketing, ad ops, and audience data. At Dstillery he helped scale a nascent data business into a multi-million-dollar run rate and maintained partnerships with major supply-side platforms. Matthew’s background in economics and East Asian studies from Brandeis, plus time at Kyoto University, gives him a rare blend of analytical rigor and cross-cultural perspective for global media strategies. He excels at translating complex measurement requirements into operational solutions that demonstrate ROI on emerging platforms. Colleagues describe him as the bridge between product, data engineering, and sales who reliably turns technical possibilities into client-facing value.
12 years of coding experience
8 years of employment as a software developer
Stanton College Prep
Kyoto University
B.A. Economics East Asian Studies Business, B.A. Economics East Asian Studies Business at Brandeis University
English, Japanese