Summary
Matthew Sampson is a seasoned digital media and product leader with two decades of experience translating editorial and video expertise into profitable online products and programs. Currently Senior Program Manager for Driver Safety at AARP, he combines product strategy, curriculum design, and emerging-technology adoption to grow online courses and telematics offerings for older drivers. His background spans revenue-driving roles at StudioNow and AOL where he led cross-functional teams, scaled video production operations, and drove multimillion-dollar client relationships and ad integration processes. Known for turning complex content and advertising requirements into efficient workflows and measurable growth, he routinely bridges editorial standards, engineering, and sales to deliver high-quality customer experiences. Based in Virginia, he pairs a Northwestern University BS with a rare mix of newsroom rigor and product-management discipline that surfaces useful operational innovations. Colleagues value his ability to spot new business opportunities and reframe legacy programs for modern, segmented audiences.
8 years of coding experience
15 years of employment as a software developer
Bachelor of Science (BS), Bachelor of Science (BS) at Northwestern University