Matthew Shepherd is an experienced senior attorney with 11+ years advising growth-stage startups and Fortune 500 companies on advertising, marketing compliance, IP, transactions, and complex disputes across consumer products, digital media, entertainment, and retail. As Lead Counsel, Marketing at The Farmer’s Dog and formerly Senior Counsel for Albertsons’ marketing and retail media, he blends pragmatic legal risk management with hands-on support for creative, influencer, and digital campaigns. He builds scalable internal infrastructure for claims review, counsels senior executives on novel regulatory issues, and steers competitive-advertising disputes from cease-and-desist through litigation. Matthew’s background includes multi-territory licensing and digital distribution work at Sony Music and litigation and regulatory experience from top law firms, giving him a rare combination of transactional, IP, and courtroom-savvy. He pairs a Georgetown J.D. magna cum laude with multidisciplinary training in arts and public management, reflecting a practical curiosity about how creative strategy intersects with law. Beyond typical counsel duties, he has repeatedly created internal playbooks and training resources that translate complex regulatory guidance into actionable processes for marketing teams.
11 years of coding experience
4 years of employment as a software developer
Bachelor of Music cum laude Music Performance, Bachelor of Music cum laude Music Performance at Florida State University
Juris Doctor magna cum laude, Juris Doctor magna cum laude at Georgetown University Law Center
Master of Public Management (cum laude) Arts Management, Master of Public Management (cum laude) Arts Management at Carnegie Mellon University
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Matthew Shepherd - Lead Counsel, Marketing at The Farmer's Dog