Matthew Wright
Founder at Zahlen Solutions
Provo, Utah, United States
Summary
👤
Senior🎓
Top SchoolMatthew Wright is a founder and analytics-driven marketing leader with a decade of experience designing multichannel measurement and advanced analytic programs that directly optimize online marketing spend. He blends rigorous data science—machine learning, Monte Carlo–backed media mix modeling, and cohort/propensity analysis—with hands-on execution in tag management, BI, and ERP integrations to drive measurable revenue gains. At HP he led global digital analytics and co-authored a provisional patent, and through Zahlen Solutions he builds analytic orgs and rapid, iterative solutions for clients who want speed and impact. Known as a "truth-teller," he favors hard numbers and testing over intuition, delivering both strategic planning and tactical execution that have produced tens of millions in online sales. An MBA and CS graduate from BYU, he pairs technical depth with executive leadership across P&L-driven environments. Unusually for a marketing leader, he has deep operational experience implementing enterprise analytics systems end-to-end, from tag strategy to predictive modeling.
10 years of coding experience
8 years of employment as a software developer
MBA, Business Management, MBA, Business Management at Brigham Young University
French
Github Skills (5)
react4
typescript3
docker-container1
docker1
docker-image1
Programming languages (1)
Github contributions (5)
MattJermyWright/vertica-base
Oct 2016 - Jul 2019
Contributions:11 commits, 7 pushes, 1 branch in 2 years 9 months
MattJermyWright/docker-frequentbuilds
May 2016 - Nov 2017
Contributions:11 pushes, 1 branch in 1 year 6 months
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