Summary
Matthias D is a software engineer and product-minded analyst with 11 years’ experience specializing in conversion rate optimization, web experimentation and personalized customer journeys. Currently at Telenet, he runs end-to-end A/B/n research and analysis and implements journey-based personalization to lift conversions. He has a strong front-end background building React/TypeScript single-page apps and headless CMS integrations (Gatsby/Next.js, Contentstack), plus hands-on analytics with GA4, Hotjar and custom Looker Studio connectors. At JnJ he shipped 150+ experiences, automated workflows that saved ~200 developer hours yearly, and contributed dozens of product suggestions to Optimizely—evidence of both technical depth and operational impact. Based in Edegem, Belgium, he combines practical engineering with a habit of documenting and automating repeatable processes to scale experimentation programs.
11 years of coding experience
4 years of employment as a software developer
Bachelor’s Degree Electronics-ICT, Bachelor’s Degree Electronics-ICT at AP Hogeschool Antwerpen
Dutch, English