Summary
Matthias Dietrich is a founder and CEO with over 16 years of hands-on software and eCommerce technology experience, leading Munich-based foobar Agency and multiple ventures that apply tech and AI to boost online revenue and loyalty. He combines deep technical roots as a former senior engineer and CTO with strategic consulting for brands like Porsche, Deutsche Bahn, Allianz and the Otto group, helping SMEs and corporate startups build scalable tech foundations. Matthias focuses on hyperpersonalized customer experiences that measurably increase conversion, retention and engagement, while also coaching teams in digital transformation and process optimization. He currently co-leads the BVDW STRAC Lab and runs goodmoves.ai, signaling a blend of industry influence and product-led innovation. Notably, his career spans both engineering trenches and executive leadership, giving him a rare fluency in turning complex commerce problems into pragmatic, implementation-ready solutions.
15 years of coding experience
10 years of employment as a software developer
IHK Ausbildung Fachinformatik Anwendungsentwicklung, IHK Ausbildung Fachinformatik Anwendungsentwicklung at Werner-Siemens Schule Stuttgart
German, English, French