Summary
Mattias Backlund is a seasoned tech sales leader and professional photographer based in Stockholm, combining 41 years in business with 13 years of hands-on technology experience. He has twelve years of developer and presales background and over two decades driving specialist and territory sales for global enterprise software vendors including Oracle, Nutanix and Nuance. Mattias excels at translating complex database, field service and automation products into measurable customer ROI—often helping customers cut operational costs and DBA workload dramatically. He now runs Backlund Innovation AB, blending strategic sales leadership with a creative second career in professional photography. Notably, his career began in software development on early PC and Commodore platforms, giving him rare empathy for both technical teams and executive buyers. He brings a pragmatic, product-focused approach to business development, partner management and customer success.
13 years of coding experience
25 years of employment as a software developer
Spend Management & eProcurement certification
Database design and Windows development
100% on Quiz Big Data Integration, 100% on Quiz Big Data Integration at Kapow Enterprise 9.3 DB Integration API Platform
Solängsskolan
AA Computer Programming Specific Applications, AA Computer Programming Specific Applications at Solution Selling
Computer Analyst Technical Computing, Computer Analyst Technical Computing at Science & IT University
Training by experiance. Not by not working harder but smarter...., Training by experiance. Not by not working harder but smarter.... at Pipeline Development, Business Development, Solutions Selling
Sandler Sales Methodology
OCR, Scanning and Speech Technology
English, German, Danish, Swedish, Norwegian