Mattias Ulbrich is a seasoned technology and organizational leader with 14+ years shaping digital transformation across the Volkswagen Group, Porsche, Audi and SEAT, now serving as VP Organization Development at Volkswagen Group. He has led IT and digital ventures from CIO and VP roles to CEO of Porsche Digital, driving product-focused digitization, AI, and customer-centric services that extend the Porsche experience into everyday life. Known for blending enterprise IT governance with agile product practices, he scales digital business models while maintaining data security and operational resilience. His background spans hands-on IT management to executive strategy, informed by executive education at MIT Sloan and St. Gallen and an engineering degree from TU Braunschweig. Less obvious: he transitioned from early sales and IT management roles at HP and Audi into C-suite innovation leadership, giving him rare fluency across commercial, technical and organizational domains. Always recruiting and mentoring digital talent, he focuses on turning emerging tech into practical mobility solutions.
14 years of coding experience
11 years of employment as a software developer
Transformation Management, Transformation Management at University of St.Gallen
Advanced Executive Education, Advanced Executive Education at MIT Sloan School of Management
Management Executive , Management Executive at Hult Ashridge Executive Education
Dipl.-Ing. Elektrotechnik Datentechnik Wirtschaftswissenschaften, Dipl.-Ing. Elektrotechnik Datentechnik Wirtschaftswissenschaften at Technische Universität Braunschweig
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Mattias Ulbrich - VP Organization Development Volkswagen Group