Summary
Max Berger is a commercial leader and serial founder with 11+ years of experience scaling consumer-facing businesses at the intersection of fashion, music and e-commerce. As Chief Commercial Officer at Highsnobiety he oversees agency HS+, brand partnerships, international expansion and new revenue streams for a media and commerce platform that reaches millions of cultural pioneers. He previously built and exited multiple ventures—including Merchstore (acquired by Universal Music Group) and RYZZE (acquired by KLiNGEL)—bringing operator experience across brand, retail and entertainment. Max also co-manages a private investment vehicle and acts as an angel investor backing tech and consumer brands, blending strategic capital with hands-on growth support. He focuses on helping lifestyle and luxury brands adapt to shifting touchpoints and more conscious consumers, and has a track record of turning cultural insight into scalable commerce models. Based in Munich, he pairs creative cultural consultancy with measurable commercial outcomes across publishing, retail and travel-luxury innovations.
11 years of coding experience
4 years of employment as a software developer
Technische Hochschule Mittelhessen