Max Engel is a founder and product leader with 11 years of experience building and scaling digital platforms across startups and venture-backed companies. He has a track record of turning around product, operations, and finance—most recently steering Artiphon through a strategic pivot that materially improved margins, reduced debt, and boosted customer sentiment. As Founder and Principal at Awecelot he operates as lead PM, interim head of product, and EIR-for-hire, advising ventures across industries from fintech and IoT to marketplaces and subscription commerce. He co-founded game studio Unplay (backed by Krafton and NAVER Z) and has led product teams at high-traffic media and enterprise marketplaces, bringing a bias for data-informed design and rapid iteration. Based in rural Manchester, Vermont, he also invests in founders from underrepresented communities aiming to revitalize micropolitan and rural areas—a focus that reflects both product sensibility and place-based impact. Trained in psychology at Yale, he blends user-centered insight with operational rigor to shepherd ideas from prototype to sustainable business.
11 years of coding experience
14 years of employment as a software developer
Bachelor of Arts (B.A.), Psychology, Bachelor of Arts (B.A.), Psychology at Yale University
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