Maxim Melnikov is a Senior Product Designer with 11 years of experience crafting clean, accessible interfaces for mobile, desktop and web, currently shaping digital banking experiences at Svea Bank in Stockholm. He has driven measurable impact at major Russian companies like KUPIVIP and Yandex—redesigning checkout flows that lifted conversion by 35% and improving accessibility for visually impaired users. Comfortable from early research and wireframes to hi-fi prototypes and front-end handoffs, he builds and maintains design systems and has hands-on experience with Figma, Framer X and React. His background in physics and early career as a tech journalist give him a data-minded curiosity and strong storytelling skills that surface user insights and business value. Notably, he designed Simplify for Mac, a music app that reached #1 in its category in 70+ markets, showing an ability to create products that resonate broadly.
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