Maximilian Balbach is a Munich-based technology leader with 12 years of experience building and scaling adtech and marketing-tech businesses. As Co-CEO and long-serving CTO of crossvertise GmbH, he blends product-first engineering with executive strategy to commercialize digital advertising solutions for mid-market clients and agencies. He also runs MPB Technologies UG and has a track record of moving from hands-on technical work to leadership while keeping close to architecture and delivery. Trained as a physicist at the Technical University of Munich, he applies analytical rigor to complex engineering and go-to-market problems. Known for bridging technical depth and commercial outcomes, he focuses on pragmatic systems that translate marketing needs into measurable platform capabilities.
12 years of coding experience
1 year of employment as a software developer
Diplom Physik, Diplom Physik at Technical University of Munich
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