May Zhai
3c Industry Marketing Director Of KA Department at Baidu, Inc.
Haidian District, Beijing, China
Summary
👤
Senior🎓
Top SchoolMay Zhai is a digital marketing leader with 10 years of experience driving SEM, mobile and data-driven advertising strategies at Baidu, where she now directs a nine-member 3C industry team serving flagship clients like Apple, Huawei and Samsung. She combines hands-on optimization expertise—improving impressions, CTR, CPC and ROI—with cross-regional team leadership and agency enablement to deliver integrated media buys across paid search, native feeds, DSP/DMP and special ad formats. Known for turning search and industry insights into actionable consumer profiles and case studies, she regularly briefs sales teams and clients with market-specific intelligence on China’s digital ecosystem. Her background in mass communication and early editorial experience gives her a rare blend of storytelling and analytical rigor that informs both creative briefs and technical tracking methodologies.
10 years of coding experience
Bachelor, Mass Communication, Bachelor, Mass Communication at 中国传媒大学Communication University of China (CUC)
Chinese
Github Skills (2)
galaxy10
kubernetes7
Github contributions (3)
May2016/first-pr
Dec 2015 - Dec 2015
Contributions:5 pushes, 2 branches in 1 day
May2016/galaxy
Oct 2016 - Oct 2016
Contributions:3 pushes in 14 days
management-systemcluster-managementgalaxykubernetescluster
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