Intrapreneur Managing Director At Istyle Products at istyle.inc
Tokyo, Japan
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Summary
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Senior
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Mayuko Terada is an intrapreneurial business leader with 11 years’ experience shaping consumer products, store operations, and subscription models, currently serving as Managing Director of istyle products in Tokyo. She advanced through strategy, marketing, DX and business development roles at istyle after earlier operational and consulting foundations at Recruit Group and BCG, combining hands-on store management with corporate strategy. Her Oxford postgraduate diploma in Strategy and Innovation complements a track record of turning customer-facing initiatives into scalable business lines. Known for bridging retail execution and digital transformation, she excels at launching subscription services and running cross-functional teams to deliver measurable growth. An understated strength is her ability to translate frontline retail insights into strategic product decisions that drive subscription retention and store performance.
11 years of coding experience
7 years of employment as a software developer
Postgraduate Diploma, Strategy and Innovation, Postgraduate Diploma, Strategy and Innovation at Saïd Business School, University of Oxford
Bachelor of Arts - BA, English and American Literature, and Linguistics, Bachelor of Arts - BA, English and American Literature, and Linguistics at 大阪大学
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Mayuko Terada - Intrapreneur Managing Director At Istyle Products at istyle.inc