Summary
Mei 欧美善 is a seasoned marketing and advertising leader with nine years of experience driving mid-market growth across APAC, now leading Mid-Market for Australia and New Zealand at Meta from Singapore. She has progressed through account and team leadership roles at Meta after prior regional sales and insight roles at WARC, NHST Media Group, MediaCorp and Singapore Press Holdings, consistently beating targets and scaling regional programs. Skilled in advertising sales, integrated marketing and market research, she blends commercial rigor with evidence-based insight to help brands make measurable media investments. Known for building high-performing teams and cross-border partnerships, she frequently leverages regional market knowledge to tailor solutions for diverse clients. A bilingual professional with a background spanning publisher, research and platform-side perspectives, she brings uncommon depth in both content-led insight and platform sales execution.
9 years of coding experience
12 years of employment as a software developer
Nan Hua Secondary School
Jurong Junior College
Bachelor of Business (Marketing), Distinction, Bachelor of Business (Marketing), Distinction at RMIT University
English, Chinese, hokkien